Social Media



Screen capture of Coke-Zero Facebook page

I think it is rare to find a marketing campaign recently that hasn't utilised social media in one form are another. Some campaigns are even using it as their only channel of communication. Coke-Zero has also created various accounts for their product as well as their own personal corporate website. Their Facebook page for Australia, available here, currently has had over 125 thousand "Likes" and their global account, available here, has over one million. Coke Zero also has a Twitter account, @CokeZero with a little over 16 thousand followers. Clearly, their biggest account is the global Facebook page, launched in 2005 in the United States. Coke-Zero uses these accounts to keep in touch with fans and make sure they are all up to date on what is new with the product. Social media allows consumers to interact further with the brand and it has allowed marketing to grow into a conversation rather than one-way communication. I believe Coke-Zero has made a good decision in choosing to use Facebook and Twitter to their advantage, but their best choice of social media at the moment is YouTube.




Screen capture of Coke-Zero Twitter account