I Believe Introductions Are In Order..

Hello and welcome to this blog dedicated to reviewing the Coke-Zero marketing campaign in Australia. The aim of this assignment for Marketing Communications is to research the success or failure of a marketing campaign and any controversy that may be associated with it. Since this was assigned I've kept an eye out for any current campaigns that have caught my eye.I noticed recently that the city seems to be covered in Coke-Zero advertisements so I figured this would be an interesting one to look into.

Image from Google Images

Coca-Cola-Zero, or Coke-Zero,  was launched by the Coca-Cola Company in Australia in January 2006 (Coke-Zero Website, 2012). Its strategy since release has been to be presented as the calorie free alternative to orginal Coca-Cola while still maintaining the same flavour as orignal Coke. Coke-Zero has mainly been targeting young adult males who are looking for a soft drink that has zero calories but isn't "Diet" which is usually targeted to women. This blog is focusing on the 2012 Campaigns currently running and reviewing whether they are still targeting the same audience and whether their communication techniques are effective.